- Step 1: List a week of calls
- Step 2: Sort every call type three ways
- Step 3: Check what you already have
- Step 4: Write the handover
- Step 5: Start with after-hours only
- Step 6: Talk to your front-desk team first
- What a person must still decide
AI receptionists are being sold hard right now. Most of the pitches start with the tool. This post starts somewhere else: with the calls your clinic actually gets, and which of them a machine should never touch.
That order matters in healthcare. A booking call and a call from a distressed parent can sound alike for the first ten seconds. The question isn't "can AI answer the phone?" It's "which calls should it answer, and how does it hand the rest to a person?"
Step 1: List a week of calls
For one week, ask whoever answers the phone to tally each call by type. A paper sheet next to the phone is fine. Typical types:
- New bookings
- Rescheduling and cancellations
- Questions about fees, rebates or NDIS funding
- Referrals coming in from GPs, support coordinators or other providers
- Questions about what to bring, parking, opening hours
- Clinical questions ("is this normal?", "should I keep doing the exercises?")
- Upset or distressed callers
- Calls from other providers or suppliers
Also note when calls come in. After-hours calls are worth counting separately.
Step 2: Sort every call type three ways
Take your list and put each type in one of three columns.
| AI may handle | AI takes a message | Goes straight to a person |
|---|---|---|
| Opening hours, location, parking | New referrals | Anything clinical |
| What to bring to a first visit | Fee or funding questions | Upset or distressed callers |
| Booking, if it can see real availability | Complaints | Anyone who asks for a person |
| Cancellations, within your policy | Calls from other providers | Anything urgent or unclear |
Your columns may look different. That's the point: you decide, based on your clients and your services. When in doubt, move a call type one column to the right.
Two rules should hold in every clinic:
- Anything clinical goes to a person. The AI should never answer a health question. It says a clinician will call back, and if it sounds urgent, it gives the emergency number.
- "I'd like to speak to a real person" always works. At any point, in any words, the caller can reach a human or leave a message for one.
Step 3: Check what you already have
Before looking at new tools, check your existing ones. Your practice software or phone system may already offer call answering, online booking or text reminders. Ask your provider directly what's included in your current plan, and write the answers down.
Step 4: Write the handover
The handover is the most important part, and it's the part most often skipped. For every call the AI doesn't finish, decide:
- What it says to the caller. For example: "I'll pass this to our team now. Someone will call you back by [time]. If this is an emergency, please hang up and call 000."
- What it records. Name, best number, reason for calling in the caller's own words, and the time.
- Where the message goes. A named person or shared inbox that someone checks at set times.
- How fast someone calls back. A rule your team can actually keep.
Then test it: call your own number as a confused caller, an upset caller and a GP's practice manager.
Step 5: Start with after-hours only
The lowest-risk first step is to use an AI receptionist only when nobody is there to answer anyway: evenings, weekends, public holidays. The alternative is usually voicemail, so the bar is lower and your team keeps every daytime call.
Run it this way for a while and read every message it takes. Only then decide whether it should do more.
Step 6: Talk to your front-desk team first
Your reception staff know your callers better than any tool. Bring them in before you choose anything. Be clear that the AI is their backup, not their replacement. Ask them to help build the three columns. They'll spot the call types you'd miss.
A note on recording calls: many AI phone tools record or transcribe calls. The rules on recording phone calls differ across Australia, so check the rules in your state before you switch anything on, and tell callers clearly.
The prompt that helps you write the call rules
A chat tool can help turn your call sorting into clear written rules for whatever system you choose. Give it your list, not a blank page.
I manage reception at [type of clinic] in [area]. Below is a list of the call types we get, sorted into three groups. Turn it into clear written rules for an after-hours phone assistant. GROUP A - may handle fully: [list] GROUP B - takes a message only: [list] GROUP C - hand to a person straight away: [list, must include anything clinical, upset callers, and anyone asking for a person] For each group, write: what the assistant says, what it records, and where the message goes ([name/inbox]). Callback promise: [time frame]. Rules: never give clinical or health advice; if a caller sounds urgent or distressed, give the emergency number 000 and pass the message on straight away; never confirm fees or funding; always offer a real person. Australian spelling, plain words. List any call type you think I've put in the wrong group, and why.
The last line is useful. Let the tool question your sorting, then you make the call.
What a person must still decide
- Which calls go in which column.
- What the handover says and how fast a person calls back.
- Whether to record calls, after checking your state's rules.
- How your team is told, and what their role becomes.
- Whether to expand beyond after-hours, based on the messages you've read.
Your checklist
- Tally a week of calls by type and time
- Sort each type into handle / message / straight to a person
- Put anything clinical and any upset caller in the person column
- Ask your current software and phone providers what's already included
- Write the handover words, the message record and the callback rule
- Check the call-recording rules in your state
- Brief your front-desk team before choosing a tool
- Start with after-hours only, and read every message it takes
If you'd like this set up for you, that's what the free check is for.
General information only — not clinical, legal or financial advice. No client is named and nothing here describes a patient or participant. Written by Aishah Shah, Western Sydney.