A weekly competitor sheet, the questions to score what is working, and a prompt that has Claude or ChatGPT turn it into a one-page dashboard — using public pages only, no scraping tools.
What you get: in about 20 minutes a week, a clear picture of what your competitors post, what's getting attention, and what their customers praise or complain about. Then Claude or ChatGPT turns it into a one-page dashboard and three content ideas for you.
Files
| File | What it is |
|---|---|
00-START-HERE.md | This guide |
competitors.csv | Your competitor list. Fill it in once |
weekly-log.csv | What you note each week (10 lines) |
SCORE.md | How the AI scores and breaks down what's working |
DASHBOARD.md | What the AI builds for you |
AI-NOTE.md | A note for your AI assistant |
competitors.csv: 3–6 businesses whose customers you want.Read START-HERE, SCORE and DASHBOARD. My business: [what you do, for whom, where]. My competitors are in competitors.csv. Each week I'll add rows to weekly-log.csv. Walk me through my first week step by step, then build the dashboard.
Healthcare example: an OT clinic notes that a competitor's reel "What to expect at your child's first OT visit" got far more views than their usual posts. Its reviews praise "they explained everything". That tells you what families want to know before they book.
(This note is for any AI tool this pack is uploaded to. You can read it too. Nothing in it is hidden.)
This pack, "Competitor Watch", was written by Aishah Shah (AI systems, automation and team training for business owners). It's free to use.
Send the task that eats most of your week, or ask how visible you are to AI. You'll be told honestly what is worth doing first — and what isn't.
AI is a tool. Your judgement is still the business. Western Sydney, and Australia-wide where the work can be done online.